TwitterTwitter’s traffic has grown tremendously in the past year, but how many people are actively using the service versus casually passing by? According to the latest research from eMarketer, that number will be at around 18 million by the end of 2009.
eMarketer considers “users” as people who access Twitter via any platform – Web, client, mobile or otherwise – at least once per month. The study was also US-only, and the research firm calls its estimates “conservative” in light of other stats that show Twitter has a high abandonment rate (see: 60% of Twitter Users Quit Within the First Month).
Nonetheless, the numbers are 50 percent higher the estimates that eMarketer made earlier this year, when they projected that TwitterTwitterTwitter would have just 12 million users at the close of 2009. Looking to 2010, the current estimate is for 26 million users. Via mashable.com
New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions. Could that be true? Wasn’t it the other way around?
First, we should note right off the bat that Chitika is an Internet advertising company that’s decidedly not into mobile advertising according to its own website, so that brings along a large truck carrying bags filled with grains of salt. That said, it’s worth taking a look at how they got to the conclusion, so we can reach our own.
Chitika claims to power advertising for over 55,000 sites, serving ads based on 2 billion monthly impressions. Of the 92 million impressions cited in the study, approximately 1.3 million or 1.5% of the lot came from mobile browsing. The ads that were shown on mobile devices were exactly the same as the ones displayed to non-mobile users, rather than comparing standard online advertising with mobile-oriented ads… Read on at techcrunch.com
For US customers, the biggest complaint about Apple’s spectacularly successful iPhone — in many cases the only complaint — is the quality of AT&T’s wireless network. This has led to rampant speculation that the iPhone will be moving beyond AT&T in 2010 or whenever its exclusivity agreement ends.
However, yesterday’s New York Times addresses the strain iPhone users place on AT&T’s network and questions if any US wireless carrier would fare better.
When it comes to data usage, iPhone users are in a league of their own. According to the Times, not only do iPhone customers use the web and stream video, music, and download applications more than the average smartphone users, they also use more than ten times the network capacity.
This aligns with JiWire’s recent WiFi usage study (which matched a previous study released by Boingo), that showed that nearly 98% of all mobile devices connecting to public WiFi networks were either iPhones or iPod touch devices. Nielsen also issued a report looking at iPhone users and how they use data back in June… Read on at mashable.com
While you’re enjoying a cup of joe in a local cafe, the folks sitting around you typing on their laptops and smartphones could very well be purchasing something online. Nearly 38 percent of people who use a cafe’s Wi-Fi say they make an online purchase during their visit, according to the findings of a report released today from mobile media company JiWire. Of those, more than half say they’re making a personal buy, while just 15 percent say they’re making a business purchase. In addition, the iPhone and iPod touch are hugely popular with the cafe crowd, the report reveals. The two Apple devices account for a whopping 98 percent of mobile gadgets used in cafes with Wi-Fi. About 54.2 percent and 43.4 percent of people using Wi-Fi in a cafe say they use the iPhone and iPod touch, respectively… Read on at gigaom.com
A week and a half ago, we highlighted numbers from StatCounter that demonstrated that GoogleGoogle was losing market share to BingBing. This made sense: Bingis a new search engine with heavy marketing and compelling features. Numbers released by Nielsen tell a similar story: while Googlegrew from June to July, it still lost market share to its competitors – from 66.1% in June to 64.8% in July, a 1.3 percentage point drop. However, a closer look at the numbers reveals that Bing wasn’t the primary culprit – it was Yahoo which stole Google’s market share… Read on at mashale.com
With Twitter being such a hot trend right now, research firms have been anxious to study how people are using the social platform, and analyze trends in aggregate view. One such company, data analytics provider, Pear Analytics, set out to study the contents of our tweets to determine if, in fact, we’re all just sharing mindless babble, or if there was something more intellectual going on. Their findings aren’t all that favorable to those of us with lofty views of TwitterTwitter, because as it turns out, 40.55% of tweets are pointless babble… Read on at mashable.com
Is it easier to talk to your online buddies than your friends out there in the “real world?” Do you feel like you know more about what’s happening in the lives of your FacebookFacebook and MySpaceMySpace friends than with those who don’t have accounts or don’t bother to update them? According to a recent UK MySpace study of over 16,000 social network users, these sorts of feelings are common among today’s younger generation. The study revealed that a good portion of this group admits to feeling more comfortable sharing and communicating with friends online than they do when logged out of cyberspace… Read on at ReadWriteweb.com
DiggDigg’s been busy lately adding new features—some loved, some not—but they seem to be having a positive effect on overall. In June, comScore estimates the site brought in 8.8 million unique visitors in the U.S alone, up 31 percent over the preceding three months. That accounts for the change all of a sudden? Well, by Digg’s own admission, once it introduced the Diggbar it saw an initial lift in visitors just as a result of people passing around short links. And it’s been getting even more aggressive on that front lately, having to reverse itself at times. But it’s not just the Diggbar. The site launched a decent search feature in April (which always helps generate more traffic) and Facebook Connect in May… Read on at TechCrunch.com
Scribd, the so-called ‘YouTube for documents’ that’s recently also become an Ebook store, has been seeing a major drop in traffic over the last two months. Since June, the site has lost over 48% of its global traffic, falling from a peak of 58.3 million monthly visitors to 30.1 million less than two months later. These aren’t fuzzy stats, either— Scribd is Quantcast Quantified, which means the traffic is directly measured (you can see their full stats here). We reached out to Scribd CEO Trip Adler, who says that the site is currently toning down its SEO efforts and further reducing pirated content. He also writes that there’s a dip associated with the summer season… Read on at TechCrunch.com
Forty-eight percent of American 18- to 24-year-olds were on FacebookFacebook as of June compared with some 31 percent in the same month last year, based on figures provided by comScore, painting a sharply different picture of young social network users than can be found in the UK. A report out today by the Guardian claims the number of UK citizens age 15-24 with a profile on a social networking site dropped for the first time this year due, it says, to increased adult presence. According to comScore, the number of unique U.S. visitors age 18-24 on Facebook as of June was 14.3 million vs. 9 million in the same month in 2008. In order to figure out what percentage of that age group was on the site, we divided the comScore numbers by U.S. Census Bureau population figures. While it’s not an apples-to-apples comparison to the study cited in the Guardian — not by any means — the increased presence of young U.S. adults on Facebook is undeniable. But so is that spike in the number of adults. The number of unique U.S. visitors age 35-44 on Facebook in June was more than double than it was a year ago, at 16.3 million vs. 6.8 million. Via Gigaom.com
’s traffic has grown tremendously in the past year, but how many people are actively using the service versus casually passing by? According to the latest research from eMarketer, that number will be at around 18 million by the end of 2009.
New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions. Could that be true? Wasn’t it the other way around?
While you’re enjoying a cup of joe in a local cafe, the folks sitting around you typing on their laptops and smartphones could very well be purchasing something online. Nearly 38 percent of people who use a cafe’s Wi-Fi say they make an online purchase during their visit, according to the findings of a report released today from mobile media company JiWire. Of those, more than half say they’re making a personal buy, while just 15 percent say they’re making a business purchase. In addition, the iPhone and iPod touch are hugely popular with the cafe crowd, the report reveals. The two Apple devices account for a whopping 98 percent of mobile gadgets used in cafes with Wi-Fi. About 54.2 percent and 43.4 percent of people using Wi-Fi in a cafe say they use the iPhone and iPod touch, respectively…
A week and a half ago, we highlighted numbers from StatCounter that demonstrated that 
