New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions. Could that be true? Wasn’t it the other way around?
First, we should note right off the bat that Chitika is an Internet advertising company that’s decidedly not into mobile advertising according to its own website, so that brings along a large truck carrying bags filled with grains of salt. That said, it’s worth taking a look at how they got to the conclusion, so we can reach our own.
Chitika claims to power advertising for over 55,000 sites, serving ads based on 2 billion monthly impressions. Of the 92 million impressions cited in the study, approximately 1.3 million or 1.5% of the lot came from mobile browsing. The ads that were shown on mobile devices were exactly the same as the ones displayed to non-mobile users, rather than comparing standard online advertising with mobile-oriented ads… Read on at techcrunch.com
FacebookFacebook used Nokia World, the mobile conference taking place now in Stuttgart Germany, to make a major announcement about the expansion of their Facebook Connect platform. According to Henri Moissinac, head of Facebook’s mobile operations, the company is launching a new program called “Facebook Connect For Mobile Web.” The Connect platform, which originally launched in 2008, is already available for traditional websites as well as Apple’s iPhone. With this update, it can now exist for any mobile platform, too.
Mossinac describes the implementation of “Facebook Connect for Mobile Web” as simple. With only four lines of code, developers can add a Facebook Connect button to their app in order to make it more social. The only requirement for implementation is that the handset has to have a web browser. In other words, “any site, any application, and any platform” can now tap into Facebook’s APIs… Read on at readwriteweb.com
We’ve nothing much to go on outside of a few good renders and a smattering of machine translated paragraphs, but it sure sounds as if China Mobile is entertaining the idea of bringing a 7-inch AndroidAndroid-based tablet to its airwaves. As the story goes, said slate would boast China’s homegrown TD-SCDMA 3G connectivity, support for video calling, a full-fledged web browser and an OPhone operating system — which is essentially a customized version of Android for the Chinese market. Sadly, no further information was given, leaving us to wonder what kind of innards are scheduled for implant and what kind of price tag / release date we’re looking at. Oh, and those “call” and “end call” buttons are pretty darn evident, leading us to believe that China Mobile might actually expect you to use this as your primary mobile. Can you say… Sidetalkin’? Read on at engadget.com
Today at the cybersecurity conference known as Black Hack, researchers Charlie Miller and Collin Mulliner will present an SMS exploit that could take over your iPhone with just one text. Once the phone is comprised, the hacker would have access to all the functions on the phone allowing them to send email, access your contacts, make phone calls, and of course, send text messages that would send the exploit to more devices. This serious vulnerability (which apparently Apple has sat on for over a month) is probably the first time that most people have heard of mobile phones being used to create botnets. However, this isn’t the first sighting of a mobile phone hijacking attempt for the purpose of botnet creation – a similar exploit was discovered earlier this month… read on at ReadWriteWeb.com
Recently, researchers at the Nielsen Norman Group put the mobile web to the test in a usability study that looked at twenty different web sites on six different types of handsets. The results? The mobile web still leaves a lot to be desired. It’s so bad, in fact, that principal researcher Jakob Nielsen, co-author of the study, compared today’s mobile web to the web sites of the early 90’s… Read on at ReadWriteWeb.com
Earlier this year at the TED conference, Pattie Maes from the MIT Media Lab’s Fluid Interfaces Group showcased a wearable computing system that allows users to display and interact with the Web on any surface – including the human body. The video shows the system’s main developer, Pranav Mistry, taking photographs with his hand, summoning up Amazon review data onto the cover of a physical book, displaying information about a person he’s just met on their tee-shirt, and calling someone by inputting a phone number onto the palm of his hand… Read on at ReadWriteWeb.com
New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions. Could that be true? Wasn’t it the other way around?
