Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start.
Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. This guide is designed to help you track down those pieces and determine the ROI you’re getting on social media…
Read on at mashable.com
In just a few weeks time The Pirate Bay as we know it will be no more. There is no doubt that its demise will signal the end of an era, however, it will also mark the start of a new one. Or to use the words of Pirate Bay insider Rasmus Fleischer, “It’s time to sink the ship and move on!”
Whether or not The Pirate Bay will end up being sold, the ship has served its purpose and is destined for Davy Jones’s Locker. Luckily for most BitTorrent fans there are plenty of alternatives.
However, in the current climate where media moguls send their lawyers after everything that could be used to infringe copyrights, a paradigm shift might be needed. This is exactly what Piracy Bureau co-founder and Pirate Bay insider Rasmus Fleischer is hinting at.
“The symbolic value of The Pirate Bay has enabled us to make a difference in many ways. But there are also problems with it which are becoming ever more clear. After all, P2P was never meant to have one single ship as its almighty symbol,” he writes in a recent blog post… Read on at torrentfreak.com
With all the buzz around social media, opportunistic and shady businesses are savvy to the fact that those with less than perfect intentions want to take the easy street to instant credibility.
Enter social media salesman, uSocial, a company that has become somewhat notorious for previously selling Diggs and TwitterTwitter followers. In both instances, the startups tried to have them shutdown, but uSocial is back at it, and this time their promise is thousands of FacebookFacebook friends or fans.
uSocial is selling “targeted” Facebook fans and friends to would-be purchasers, starting at $177.30 for 1,000 friends or fans and going all the way up to 5,000 friends and 10,000 fans if you’re willing to shell out $654.30 or $1167.30, respectively. Buyer beware… Read on at mashable.com
TwitterTwitter is one of the hottest companies around, so it’s no wonder that it’s been the target of numerous acquisition rumors. Most recently, the company’s co-founder Biz Stone refuted reports that Apple was in talks to acquire Twitter by saying “We are not for sale.” However, the game has radically changed over the last two weeks. The game-changer is none other than the world’s largest social network, FacebookFacebook. First, it shook the social media world with its acquisition of FriendFeedFriendFeed. That same day, it launched its rival to Twitter Search. Then more new features like Facebook Lite surfaced. Oh, and Facebook’s still growing pretty steadily as well. Now some are starting to suggest that Twitter should sell. With Facebook breathing down its neck, is it time for Twitter to join a stronger partner? Or are its prospects bright enough that it’s worth the risk of staying the course? Let’s assess both sides of the argument… Read on at mashable.com
I admit I’m a TwitterTwitter addict. I enjoy the flurry of tweets and the variety of information my followers share with me. But even though I like the variety, it’s still important for me to feel some sort of connection to the people and companies I follow. On the people side, the way I connect is by getting to know someone’s personality. It’s the same if I’m following a company. Where the person is offering personality, the company is successfully tweeting their corporate culture. But if all you’re doing is sending out auto-tweets, I’m not sure either of us is getting the full benefit of your presence on Twitter. Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter: # 1. Share Your History # 2. Talk Vision and Mission # 3. Reveal Industry Insights # 4. Recognize Employees # 5. Profile Customer Successes # 6. Be Responsive # 7. Ask Questions About the Future Read on at Mashable.com
Eric Schmidt, chief executive officer of GoogleGoogle, has resigned from the board of Apple, the company said in a statement. “Eric has been an excellent Board member for Apple, investing his valuable time, talent, passion and wisdom to help make Apple successful,” said Steve Jobs, Apple’s CEO. “Unfortunately, as Google enters more of Apple’s core businesses, with AndroidAndroid and now Chrome OS, Eric’s effectiveness as an Apple Board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest. Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s Board.” Read on at gigaom.com
What if TwitterTwitter understood what you were saying and could then take action on your messages? What if Twitter wasn’t just a place to post your random thoughts, but an A.I. bot that actually helped you get your work done? That’s the concept behind Akibot, a new enterprise microblogging service. At first glance, Akibot may look very much like your typical Twitter clone, but it does something very different: it combines the collective intelligence provided by microblogging with an artificial intelligence engine that lets the service take action on the messages posted… Read on at ReadWriteWeb.com
Magazines have been a medium to contend with for years because of their influence over readers, large subscription bases, and their power to generate big advertising dollars. By maximizing these 3 advertising strategies you’ll begin the profitable transformation of weblog into web property… Read on at problogger.net
Time and time again I see the discussion about free content, free services, free products, and how they’re going to liberate/destroy/change the current economy, especially when it comes to the Internet. Often, one important point is neglected. When it comes to free, it’s not the price that’s crucial… Read on at Mashable.com
Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start.
In just a few weeks time The Pirate Bay as we know it will be no more. There is no doubt that its demise will signal the end of an era, however, it will also mark the start of a new one. Or to use the words of Pirate Bay insider Rasmus Fleischer, “It’s time to sink the ship and move on!”
