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New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions. Could that be true? Wasn’t it the other way around?

First, we should note right off the bat that Chitika is an Internet advertising company that’s decidedly not into mobile advertising according to its own website, so that brings along a large truck carrying bags filled with grains of salt. That said, it’s worth taking a look at how they got to the conclusion, so we can reach our own.

Chitika claims to power advertising for over 55,000 sites, serving ads based on 2 billion monthly impressions. Of the 92 million impressions cited in the study, approximately 1.3 million or 1.5% of the lot came from mobile browsing. The ads that were shown on mobile devices were exactly the same as the ones displayed to non-mobile users, rather than comparing standard online advertising with mobile-oriented ads…
Read on at techcrunch.com

In today’s blog post by Chief Strategy Officer Mike Maser, DiggDigg announced that it will be rolling out its beta ad program later this week. In addition to the community’s existing banner ads, the company is launching an initial set of ads to appear in rotation with regular content. From here, users will interact with the ads in the same way they interact with articles – by digging, burying and commenting on them. Advertising with a high number of Diggs will fetch lower ad revenue and buried advertisers will be charged more. ReadWriteWeb covered Kevin Rose’s suggestion for this advertising system in April. The program will be launched this week for testing to a select few users before making a public release… Read on at ReadWriteWeb.com

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Magazines have been a medium to contend with for years because of their influence over readers, large subscription bases, and their power to generate big advertising dollars. By maximizing these 3 advertising strategies you’ll begin the profitable transformation of weblog into web property… Read on at problogger.net

According to Unwired View, Google VoiceGoogle Voice just filed an application with Fish and Richardson legal services on a patent that is suspected to monetize caller waiting on Google Voice.
The patent application lays claim to the methods and software “in which an indication of a telephone call being placed from a calling number is received, and a determination is made of an audio advertisement to play based on the calling number.” An ad serving engine will store audio advertisement files and play them when a caller would normally hear a ring tone… Read on at ReatWriteWeb.com

Ok, we’re going to start things off with a softball. I can’t imagine even TwitterTwitter cares that we’re posting this pitch deck from Through Eyes Productions that outlines the idea for a reality television show called Final Tweet. This looks different than still-in-planning television show that was leaked in late May. And frankly, it looks like a big loser. I hope and assume Twitter turned this down, and fast. Read on at TechCrunch…

Car maker Nissan wanted to advertise its new Nissan Cube car, and so it created an iPhone game that lets users customize the car — just as they can in real life.
To do so, Nissan turned to Double Fusion, an advertising company that places ads within games. Read on at gamesbeat…

It’s only been a few days, but it feels like weeks since GoogleGoogle announced Google Chrome OS and stirred up the blogosphere and the imagination of techies and Microsoft haters everywhere. The response, the analysis, and the debate has been constant ever since. Can it beat WindowsWindows? Can it even run Photoshop? Details…